nzprotein beef protein pouch

Beef Protein Powder 1kg

Great Tasting Muscle Builder. Up to 98% Protein!

/ serve


/ serve



$42.00 (NZD)

Beef Protein Powder NZ

NZ Protein's beef protein powder is a complete muscle building protein that's great tasting.

Beef protein mixes and digests easily and has a much higher protein level than other sources; Where whey, egg white, and pea typically have around 80% protein, and whey isolate has a little over 90% protein, beef protein powder has 98% protein (unflavoured). That makes this product more economical and as a bonus there's virtually no fat or carbohydrates!

Beef protein is naturally hypoallergenic meaning it's free of milk, egg, soy, lactose, gluten, sugars, and other things* that can cause gut irritations. Eliminate the gastro side effects without comprising results!

A number of people have been turning away from the traditional milk based protein powders in favour of pea and egg protein powders but we feel that this product is a much more satisfying alternative - the Double Chocolate flavour tastes great!

beef cows on natural pasture

Beef Protein Benefits

Beef protein has a number of benefits:

  • Hypoallergenic and good alternative to milk (whey), egg white and pea based protein sources
  • 98% protein (unflavoured) with virtually no fat or carbohydrates
  • Complete source of protein containing all essential amino acids needed for muscle repair and development
  • Amino acid profile represents beef and resembles human muscle tissue
  • Mixes easily and has a neutral flavour (Double Chocolate flavour tastes great)
  • Easily digested with a medium to fast digestion speed
  • High in naturally occurring collagen which has a raft of benefits
  • Promotes growth and recovery of lean muscle
  • Halal certified
  • Made in Europe

Beef Protein Per 100g

Raw beef contains 20-25g protein per 100g. When cooked the water content lessens so the protein level increases to around 28-36g per 100g.

By comparison beef protein isolate powder has 98% protein (unflavoured) because virtually all of the moisture, fat and carbohydrates are eliminated. This includes the saturated fat and cholesterol often associated with the negative effects of consuming beef.

The amino acid profile of beef protein powder is still of beef and resembles the amino acid profile found in human muscle tissue. This means that beef protein isolate is well suited for muscle recovery and development.

This product doesn't need cooking or preparation either so it's incredibly convenient and economical.beef protein powder with scoop


Protein digestibility is a measure of the proportion of protein that is absorbed by the body. Beef protein scores 94%.

Biological value is a measure of the proportion of absorbed protein that's retained for growth and maintenance. Beef scores 80.

The Protein Digestibility-Corrected Amino Acid Score (PDCAAS) is a rating that determines the bioavailibility of a protein. The maximum score is 1.0. Beef scores 0.92 on this scale.

Beef Protein vs Whey

A number of people have been turning away from the traditional milk based protein powders (such as whey) in favour of alternatives.

One serving of our beef contains 128 calories and ~30 grams of protein (unflavoured). One serving of our whey concentrate contains 130 calories and ~25 grams of protein, so both have similar calories and beef has more protein.

Beef is lower in L-leucine than whey. Leucine is one of three branched chain amino acids and is primarily involved in muscle protein synthesis for muscle growth and recovery. It also contributes to the regulation of blood-sugar levels, growth hormone production and wound healing. 

The leucine content of beef is ~3.7g per 100g, and in whey ~9g per 100g, so whey may be better for muscle development. Though this could be easily overcome by having a Branched Chain Amino Acid (BCAA) supplement with the beef isolate.

Though whey has a better amino acid profile for muscle development, the amino profile of beef resembles human muscle tissue. Both are complete proteins containing all essential amino acids. Whey is fast digesting and beef protein isolate digests at a medium to fast speed. Both are excellent tasting and beef makes a good alternative to whey for those who want a great tasting shake.


beef protein small bag

nz whey protein small bag

Protein Per 100g


(BCAAs: 8.4g)

Lower BCAAs but resembles beef. This can be increased easily by adding a BCAA supplement if required.


(BCAAs: 19.8g)

We don't add any fillers (or "processing aids") to dilute the protein level.

Key Attributes

Good alternative to whey. Very high protein with virtually no fat or carbs. High in collagen.

Faster digesting. Best amino acid profile for muscle building.


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black tick

>100 (highest)

Speed of Digestion

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Hypoallergenic so unlikely to cause stomach upsets.

Milk and lactose which can affect those with stomach sensitivities and cause some people to experience bloating or other upsets.

Great Tasting


We think beef protein tastes as good as our NZ whey. It has a smooth texture and is more pleasant than pea and egg white.


Our whey is clean tasting and has a natural creamy texture. We don't add any thickeners to modify the texture.

Mixes Easily

Not instantised but mixes easily in water, milk, or your favourite liquid without lumps. It can be mixed in a handshaker or with a spoon.

It's better with slightly less water than you'd mix whey with.

Instantised (spray dried with lecithin to improve mixability).

Mixes easily in water, milk, or your favourite liquid without lumps. It can be mixed in a handshaker or with a spoon.


Depending on your nutritional requirements take 1-3 servings daily at breakfast, between meals, post workout, or before bed.

Depending on your nutritional requirements take 1-3 servings daily at breakfast, between meals, post workout, or before bed.


Not sure which flavour protein shake is for you? Try our beef samples here. Each sachet is one serving.

Not sure which flavour protein shake is for you? Try our WPC samples here. Each sachet is one serving.


The cost is slightly higher cost than WPC but it has a higher protein level.

There are 32 servings in the 1kg pouch, with the cost per serve being $1.31. This cost reduces when bought in bulk.

Slightly lower cost than beef.

To see how beef compares to our other protein powders see which type of protein is for me.

Beef Protein vs Collagen

There are some myths found online that beef protein is just collagen. Though this product is high in naturally occurring collagen, it is not collagen.

  • Collagen does not have a complete amino acid profile whereas beef does.
  • Collagen is made primarily of three amino acids - prolinehydroxyproline and glycine. In collagen the glycine and proline are 10-20 times more concentrated than in other proteins. Beef protein has reasonable levels of these but they're at nowhere near the levels of the collagen protein.
  • As such collagen has a unique structure that can't be found anywhere else.

Our collagen is also from cows but is separate product, extracted via a different process and sold separately.

How to Use

Depending on your nutritional requirements take 1-3 servings daily at breakfast, between meals, post workout, or before bed.

Beef protein is not instantised but it still mixes easily in water, milk, or your favourite liquid without lumps. It can be mixed in a handshaker or with a spoon. (Remember that it's always best practice to add the liquid before the powder).

We recommend mixing it with less water/milk than you'd traditionally mix whey with as this will give it a creamier texture - just add a serve to ~200ml of water or milk in a shaker.

Beef Protein Side Effects 

Beef allergies are uncommon. Those with allergies to beef should avoid this product.

This product contains virtually no saturated fat or cholesterol. It is not a 'processed meat' product and it is not extracted or cooked with high heat.

Our Verdict

We think beef protein powder makes the best alternative to whey if it's taste you're after. Every protein powder has unique benefits - beef protein tastes good and has a smooth texture so is easier to drink than pea and egg white protein.

Beef protein contains all essential amino acids and is a complete protein. Though the BCAA level is lower, the essential amino acids in beef isolate resemble human muscle tissue and the collagen levels are higher. BCAA levels can easily be increased by supplementing with a small amount of BCAA powder per serving.


Lemon Poppy Seed Protein Bites

Sweet and tangy, this slice is loaded with lemon flavour and drizzled with glaze.
View Recipe

No Bake Protein Bars

Using the simplest ingredients you’ll find in your pantry, try making your own protein muesli bar for an on-the-go snack!
View Recipe

Paleo Choc Muffins

Do you love muffins? How about a freshly-baked, chocolatey, fluffy muffin that’s healthy AND satisfying? These scrumptious paleo chocolate muffins are so simple to bake and will be ready to eat in less than 30 minutes. Win!
View Recipe

Protein Cornbread

Perfect for a BBQ or with a soup, this cornbread is the perfect combination of savoury and sweetness. Plus, it has added protein hidden in it. Bonus!
View Recipe

Protein Tortilla Chips

I always like putting out a plate of snacks when I have guests over. It’s especially great if they are healthy and fun to make! Try adding these versatile tortilla chips to your next snack platter, cheese board or bowl!
View Recipe

Please note that this product is processed in a facility that also handles milk, egg, soy, peanut, and gluten ingredients.

Rated 4.67/5 Based on 54 customer reviews.

Place a Review on this product

I feel great using this beef protein. I chose this over plant protein because it's more bioavailable and I'd rather not have too much dairy with a whey protein. NZ Protein knocked it out of the park with this one!
Review by: Angus on Tue, Oct 20, 2020 3:04 PM
Love it!
Review by: Andres on Fri, Oct 16, 2020 3:53 AM
Yummy protein drink, little too sweet for my taste. I mix mine with coffee for a yummy moccachino.
Review by: Anonymous on Wed, Oct 14, 2020 10:06 AM
great stuff! superior to egg & whey protein powders, imho
Review by: Anonymous on Wed, Sep 30, 2020 7:53 AM
Great taste, very smooth
Review by: Belinda on Fri, Sep 25, 2020 12:02 AM
It's unflavoured beef protein powder so yeah smells and tastes like beefy broth. I can handle it is smoothies with bananas and hot chocolate powder but cannot enjoy on it's own.

In saying that it's an excellent way to up my protein intake and is easy to digest. The packaging and scoop are good.
Review by: Anonymous on Thu, Sep 24, 2020 10:20 AM
Good stuff, much better protein source along with pea, no allergic reaction to worry about and like the high percentage of protein per serve. Not gritty and doesn't smell like beef.
Review by: leon on Wed, Sep 16, 2020 6:51 AM
Easily dissolves to a creamy mixture. Taste is mild and sweetness is low. Most importantly, it doesn’t appear to be associated with the bloating of whey, which is my reason number one for trying it.
Happy so far.
Review by: Anonymous on Tue, Sep 15, 2020 9:10 AM
Whey protein causes bloating issues for me. I tried egg protein but it's very fine grained and doesn't mix very well.
Beef protein is ideal. It tastes great, mixes easily and does exactly what it's supposed to do.
Love this stuff
Review by: Peter on Sat, Aug 29, 2020 7:06 AM
Love this protein, just wish it had a more natural sweetener like stevia/monkfruit etc NZPROTEIN REPLY: then it probably wouldn't taste very nice!
Review by: Hannah on Thu, Aug 20, 2020 4:20 PM
Chocolate flavour is great. It isn’t sweet which I really like as the American beef protein powders all seem to be really sweet. My kids both loved it too (2 & 5 yrs) best if you try not to smell it while mixing or drinking.
Review by: Danella on Fri, Aug 14, 2020 4:48 PM
I'm happy with this so far.
Milk/whey is troublesome for me, I probably have some milk allergies.
I wonder if it's NZ beef, grass-fed? It wasn't clear to me. NZPROTEIN REPLY: it's from Europe
Review by: Kenn on Thu, Aug 13, 2020 7:57 AM
Review by: Wiremu on Tue, Jul 21, 2020 7:50 AM
Love this clean product!
Mixes easily into smoothies and thickens sauces.
Tastes neutral so can be mixed sweet or savory.
Perfect 👌🏻👌🏻
Review by: Robyn on Sun, Jul 5, 2020 8:05 AM
taste is nice you might feel that it is beef based but definetely was not that horrible as I have seen in couple of comments. No bloating and easy mixing with fluids.
Good cal/ protein ratio.
Review by: Csaba on Mon, Jun 29, 2020 9:39 AM
Love love this protein!
No taste of beef. Just yummy. Doesn't get clogged up and mixes well. Great alternative for me as I cant eat dairy or eggs.

Would love a vanilla flavour!
Review by: Rachael on Wed, Jun 24, 2020 11:19 AM
Taste good, dissolves in water easily and doesn't upset my stomach like whey or whey isolate. Ordering in easy and delivery is very quick. 100% satisfied.
Review by: Peter on Wed, Jun 24, 2020 10:58 AM
Great product for growth an those with digestion sensitivity. - Dan C
Review by: John on Sat, Jun 13, 2020 9:19 AM
The chocolate flavour is really good. Mixes well and doesn't f my stomach up like whey does. Only protien I buy now.
Review by: Anonymous on Thu, Jun 11, 2020 10:15 AM
The best
Review by: Charles on Thu, Jun 11, 2020 7:53 AM
Ordered the double chocolate, love the taste! Very smooth. Especially with a milk substitute instead of water (oat or almond both work really well). Blends up very easily, no chalky aftertaste.
I find it gives no gas or bloating, which is great after a hard training session.
Will definitely be buying again!
Review by: Isaac on Sat, May 23, 2020 12:11 AM
Love this flavour slightly weird smell but a great shake will be buying again
Review by: Natalie on Wed, May 20, 2020 7:49 AM
Taste only average
Review by: bruce on Fri, May 15, 2020 7:20 AM
Great flavour thanks
Review by: Cass on Tue, May 12, 2020 3:38 PM
Great product tastes good the smell is abit weird but would buy again.
Review by: Natalie on Tue, May 5, 2020 1:31 PM
Chocolate is great tasting, I do mix two scoops of beef protein with one scoop of pea protein in my after training smoothe. Price is also a bonus
Review by: leon on Wed, Mar 11, 2020 8:45 AM
Great taste and really quick delivery. Thank you.
Review by: Eric on Wed, Mar 11, 2020 6:17 AM
I have noticed since taking Beef protein improvement in my energy levels. Im 62 years old train at the gym and walk daily. At least once a week do over 10 k walk up hills.
I have recommended the Beef Protein powder to a number of friends who have all noticed a difference with energy levels. My husband who cycles has also noticed more power on the hills.
Your sales should have improved from the Christchurch, South Island, Happy customer :)
Review by: Anonymous on Tue, Mar 10, 2020 10:05 AM
I bought the unflavoured because it Jason?s ingredient in the making. Nothing too complicated and no nasties. This is a mixed review:

- does not make me gassy or bloated. This is a huge PRO as I workout in the morning and I work in a tight office environment. Only so many people you can blame that rogue fart on.
- mixes well; put the Liquid in first
- recovery rate is good
- added benefit of collagen
(I also buy unflavoured collagen from NZ protein- I would say best in the market in NZ at a good price)

Have you ever tasted a fart! Oooweee Some people say it is an acquired taste. Interesting. If I hold my nose though I can get this down. Mix this with anything but water unless you are one fo the people who have acquired a taste for farts.
I wouldn?t drink this in public -
side effects: involuntary gagging face.

Would I buy this again? Yeah I would unless they come out with the same qual prod without the smell. I think that is what gets to me. It?s so strong.
I have bought bone broth powder before though and it smells the same, so must be how it?s supposed to be.
Review by: Trina on Fri, Mar 6, 2020 8:02 AM
has a very odd taste, not very pleasant. I wasn't aware that i bought beef protein, wouldn't buy again.
Review by: Stewart on Wed, Mar 4, 2020 4:41 PM
Need more flavours please
Review by: Ruach on Tue, Mar 3, 2020 10:35 AM
Very easy to mix and drink
Review by: jay on Mon, Mar 2, 2020 8:23 AM
very tasty, mixes very well,quality product.
Review by: Tony on Tue, Feb 25, 2020 3:57 PM
I'm dairy intolerant and on a bulk diet this protein is totally my saviour.
Review by: Charles on Mon, Feb 3, 2020 4:08 PM
Great for all of those doing Keto! Much easier on the stomach than whey - no bloating gassy feeling. Highly recommend this product.
Review by: Lisa on Wed, Jan 22, 2020 9:55 AM
Really nice product, would buy again. Would love to see more flavours. Perhaps strawberry
Review by: Ruach on Tue, Dec 10, 2019 2:48 AM
Quite nice however it doesnt blend well as the powder sticks to the side of the cup. NZPROTEIN REPLY: always add wate first, then the powder.
Review by: Anonymous on Mon, Dec 9, 2019 1:06 AM
Double chocolate taste great mixes well
Unflavoured beef protein you have to acquire a taste for this, I mix it with the Double chocolate or in a smoothie
Review by: Anonymous on Sat, Dec 7, 2019 10:08 AM
Tasty, epic with water and mixes better than other sources
Review by: Anonymous on Mon, Nov 25, 2019 7:17 AM
Tasty and a great non dairy alternative
Review by: William on Sun, Nov 10, 2019 8:52 AM
It's good. You don't feel. Blown up after you had it just need some more flavors as everyone doesn't like the double chocolate. Otherwise it's great
Review by: Roelof on Wed, Nov 6, 2019 12:28 PM
Was on the hunt for beef isolate protein in NZ, finally found it. And it is unflavoured and unsweetened! Jackpot! I will faithfully keep purchasing from NZ Protein so long as there are unflavoured unsweetened options. Thank you for this product, you've made this woman very happy!
Review by: Stacy on Fri, Nov 1, 2019 3:14 PM
Really great product
Review by: Daniel on Thu, Oct 31, 2019 11:04 AM
Love it - such a great taste!
Review by: Anonymous on Thu, Oct 31, 2019 9:02 AM
Great tasting protein powder, will defo purchase again
Review by: Anonymous on Tue, Oct 15, 2019 2:45 PM
Great product, tastes great, mixes well. Works well for me as I am slightly lactose intolerant so have been using pea protein up till now....the beef protein tastes much better.
Review by: Kieran on Thu, Sep 26, 2019 11:09 AM
Magic powder. The unflavoured powder mixes good with some flavoured milk. Yet doesn?t froth or thicken. Never seen a powder like that before. 10 out of 10
Review by: Huria on Mon, Sep 23, 2019 6:08 PM
We really like the product but find it a bit difficult to mix. The taste is ok but not fantastic. Not a problem because we usually add green veggies and berries to our smoothies.
Excellent protein to carb ratio!!
Review by: Anonymous on Sat, Sep 14, 2019 11:36 AM
Mixes well, tastes great
Review by: Kieran on Wed, Sep 4, 2019 11:17 AM
I struggle with most dairy products and even though whey protein doesnt affect me hugely im glad ive found something similar in price, taste and consistancy because i dont like pea or rice protein. I mix this with lactose free milk or water and both taste really good. Hopefully they make a salted caramel beef protein!
Review by: Katelyn on Wed, Aug 21, 2019 12:02 PM
Another awesome and delicious alternative for those of us who can't drink whey.
Review by: Hunter on Thu, Aug 15, 2019 7:11 AM
Ok as a shake, but really yummo with oats
Review by: Joanna on Tue, Aug 13, 2019 7:49 PM
I have been having gut issues with Whey Protein and don't like the Pea or Egg proteins.
Bought the 1kg Chocolate and find it is great, no digestive issues and as am doing Keto, much better fit than Whey. Would be great if it came in a Mixed Berry or Strawberry flavour (just for a change of pace!!)
Review by: Lisa on Sat, Jun 22, 2019 12:55 PM
I purchased few sachets of unflavored beef protien to try. Just mixed using a spoon and mixes 100%. I am allergic to a1 dairy products ( all whey), gluten and starch. I have had no issues comsuming this. Recovery is good. Taste is not the best and is bit salty. But flavoured beef protien is .4 grams less protien a serving hence sticking with unflavored. Over all excellent product.
Review by: Anonymous on Sat, Jun 1, 2019 4:13 AM


Click on a flavour to see the nutritional information.

Double Chocolate

Serving size: 31.25g (2 heaped scoops)
Servings per pack: 32

Name Ave Quantity Per Serving Ave Quantity Per 100g
Energy 539kJ 1723kJ
Calories 127 405
Protein 26.9g 86g
       - Gluten 0g 0g
Fat - total 1.2g 3.8g
       - Saturated 0.7g 2.3g
Carbohydrate 1.2g 3.9g
       - Sugars 0.1g 0.2g
Sodium 189mg 605mg

Ingredients: Beef Protein Isolate, Cocoa (Contains Sunflower Lecithin), Flavour, Sweetener (Sucralose)


Serving size: 31.25g (2 heaped scoops)
Servings per pack: 32

Name Ave Quantity Per Serving Ave Quantity Per 100g
Energy 547kJ 1750kJ
Calories 128 410
Protein 30.6g 98g
       - Gluten 0g 0g
Fat - total 0.5g 1.5g
       - Saturated 0.3g 0.9g
Carbohydrate <0.3g <1g
       - Sugars <0.1g <0.1g
Sodium 220mg 700mg

Ingredients: Beef Protein Isolate

Salted Caramel

Serving size: 31.25g
Servings per pack: 32

Name Ave Quantity Per Serving Ave Quantity Per 100g
Energy 539kJ 1726kJ
Calories 126 405
Protein 29.4g 94.1g
       - Gluten 0g 0g
Fat - total 0.5g 1.4g
       - Saturated 0.3g 0.9g
Carbohydrate 0.8g 2.7g
       - Sugars 0.1g 0.2g
Sodium 272mg 872mg

Ingredients: Beef Protein Powder, Flavour, Salt, Sweetener (Sucralose)

Typical Amino Acid Profile

(mg per serving - unflavoured)

Branched chain aminio acids:
Isoleucine 530
Leucine 1160
Valine 940
Other essential aminio acids:
Lysine 1190
Methionine 280
Phenylalanine 720
Threonine 660
Tryptophan 110
Non essential aminio acids:
Histidine 340
Alanine 2750
Arganine 2340
Aspartic Acid 1880
Cysteine/Cystine <100
Glutamic Acid 3440
Glycine 6250
Proline 3750
Serine 1060
Tyrosine 410
Hydroxyproline 3190